Taiwan`s MICE Promotion Program (MEET TAIWAN)
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) has been sparing no efforts to improve Taiwan’s MICE industry since 2009. For continued investment in the industry, Taiwan’s MICE Promotion Program(MEET TAIWAN) , scheduled to run from 2013 to 2016 was launched to steer Taiwan’s MICE industry to shine on the global stage.
Taiwan’s MICE Promotion Program is aimed at turning Taiwan into a leader for outstanding MICE services with the long-term objective to enhance the quality and efficiency of services, strengthen Taiwan’s brand and sharpen the competitive edge in the global market and make Taiwan one of the top destinations for MICE business.
The task force under the program will continue to exploit advantages of Taiwan’s MICE industry to attract more business opportunities, maximize the visibility of MEET TAIWAN and increase international recognition of Taiwan’s MICE industry. By doing so Taiwan’s MICE industry services could become more visible internationally bringing more international MICE events to Taiwan.
Services Available for Domestic and International MICE Companies
Taiwan’s MICE Promotion Program (MEET TAIWAN) provides incentives and measures to seek more business opportunities and boost industry growth:
1. Organize Overseas Promotion Delegations
The program is aimed to extend the reach and facilitate global partnerships for MICE companies by putting together delegations to join overseas conferences or incentive tours and holding promotional meetings or arranging visits to foreign counterparts in the MICE industry.
2. Hold Matchmaking Meetings for Target Markets
The program focuses on emerging markets that have promise and potential. To boost business exchange, cross-straits procurement meetings are held to bring together more companies from both Taiwan and China for mutual growth, whereas cross-national strategic alliances are built to enhance the international competitiveness of Taiwan’s companies. Services are also provided for local companies to organize trade shows overseas to polish the MICE brand of Taiwan.
3. Bring International Meetings to Taiwan
Local companies and Non-Government Organizations (NGOs) are welcome to take advantage of the program’s resources, ranging from opportunity allocation, bidding assistance, database formation, to counseling and other services to strive for an increase in international conferences and incentive tours in Taiwan.
4. Increase Competitiveness
To provide personal counseling, experts from various fields join forces in a special team. It is hoped with the help of professionals can Taiwan’s MICE industry can be taken to a new high, so that Taiwan’s MICE industry will become international, high-tech, sophisticated, and green on various levels and capable of competing in the global arena.
5. Provide Cloud Services for New Shows and Conferences
Ubiquitous internet service is the key for the upgrade of the MICE industry, such as establishment of portal websites, social networks, or the very new and popular mobile applications. To seize this opportunity, the program provides cloud technology services for organizers of new shows and conferences to enhance the promotion.
6. Organize or Upgrade Trade Shows for Emerging Industries
MICE companies are provided incentives and resources to hold new shows to meet the needs of emerging industries and intensify the marketing and promotion to optimize future prospects and visibility of the shows worldwide.
7. Provide Subsidy to Bring in International Shows and Flexible Entry Permit
To attract more international conferences, exhibitions and incentive tours, the program provides subsidy in the hope to broaden the scope of the local MICE industry. Under the policy of flexible entry permits, MICE visitors from foreign countries or China could also obtain visas within a shorter period of time.
8. Seek UFI Approved Events
UFI (The Global Association of the Exhibition Industry) approved events are highly recognized worldwide. It is undoubtedly a plus for a show to win global attention. The program provides every service necessary for local companies to submit the application.
9. Provide Energy Saving Counseling Services for MICE Events and Venues
Green MICE is a global trend. To synchronize local trade shows and venues in sync with the international standard regarding environmental protection and energy saving, the program provides services to find problems in this regard and propose possible solutions to help organizers save energy and become greener.
10. Take advantage of MEET TAIWAN Card
MEET TAIWAN card targets overseas visitors, offering favorable services that cover food & beverages, shopping, accommodation, transportation, and recreation & entertainment. This should further promote the host city and create business opportunities, leaving a good impression on international buyers, exhibitors, and conference participants.
11. Present Taiwan MICE Awards
The annual Taiwan MICE Awards are aimed to stimulate the growth of outstanding MICE companies, strengthen the MICE brand of Taiwan and foster an upgrade advancement of the entire industry. Excellent MICE events are chosen every year and awarded the prestigious accolade.
Article source: the official website